Having worked with Ryan Chetiyawardana for eight years we were appointed to deliver a year-long communications programme his Mr Lyan Studio, aligning multiple projects under a cohesive narrative to drive sustained global visibility across the drinks and hospitality landscape.
We developed a structured communications framework, sequencing activity to maximise impact while maintaining consistent momentum across initiatives including Taste Trips, Three Families, Mr Lyan Studio’s 10th anniversary and ongoing profiling activity.
We created tailored messaging and refined press materials across all workstreams, ensuring a unified brand voice while positioning the studio as a leader in creativity, innovation and cultural influence.
We delivered a sustained global press office programme combining proactive storytelling with key launch moments to maintain visibility, credibility and engagement across trade and consumer audiences. We secured high-value trade media coverage by leveraging Ryan’s expertise in spirits, industry trends and bar culture, while also positioning him in consumer media as an authority on lifestyle and hosting.
In 2025, we secured 66 pieces of coverage across print, online and social channels, reaching an audience of over 199 million.
Flagship moments throughout the year including Mr Lyan’s Taste Trips and the launch of Three Families, alongside profiling and interview outreach, generated significant interest among a diverse range of national, lifestyle and food & drink publications including Robb Report, Financial Times HTSI, Gentleman’s Journal, The Observer, The Spirits Business, Decanter, The London Standard and SheerLuxe.
This high-quality coverage across trade and consumer outlets helped cement Mr Lyan Studio as a creative force and further cemented Mr Lyan as a leading brand and a recognisable face at the forefront of the global drinks industry.
