We were appointed to strengthen Potato Head, the award winning Indonesian hospitality group’s global reputation as a leader in sustainable hospitality, translating its circular, zero-waste philosophy into compelling, experiential storytelling.
We delivered a programme of high-impact press initiatives designed to bring the brand’s sustainability ethos to life through immersive, first-hand experiences.
We curated group press trips and targeted individual media visits, showcasing the full breadth of the offering across F&B, mixology, wellness, design and community programming.
We demonstrated the practical application of Potato Head’s circular philosophy, enabling media to gain a holistic understanding of its leadership in sustainable hospitality.
We supported this with ongoing international media outreach and relationship-building across key trade and consumer titles, ensuring sustained visibility and deeper editorial engagement.
Our year‑round press programme delivered strong international visibility for Potato Head, reinforcing its position as a leader in sustainable hospitality.
Through two curated press trips and several bespoke media visits, we secured high‑quality coverage across influential consumer, lifestyle, travel and trade outlets.
These engagements generated informed, narrative‑driven features showcasing Potato Head’s zero‑waste ethos, regenerative design and innovative F&B offering.
Coverage appeared in top‑tier titles including Esquire Greece, SUPPER Magazine, Gambero Rosso, Mixer Magazine, The Spirits Business, Decanter and Olive Magazine, each highlighting different aspects of the brand’s sustainability leadership.
