We were appointed to elevate the international profile of Hôtel de Crillon (No. 23, The World’s 50 Best Hotels) through a refined global activation strategy.
We drove awareness among international luxury travel and consumer audiences by leveraging key cultural moments to deliver seasonal storytelling and high-impact media coverage.
We positioned the hotel’s full ecosystem — from its holistic experience to its individual destinations (Butterfly Pâtisserie, Nonos, Comestibles, Jardin d’Hiver, L’Écrin and Bar Les Ambassadeurs) — as distinct yet complementary. We delivered tailored activations across outlets to engage diverse audience segments, generate layered storytelling, and secure consistent, high-quality coverage through targeted media outreach, alongside curated journalist and influencer hosting.
Across 2025–2026, we executed a strategic press office programme anchored in key cultural and commercial moments, including seasonal launches, Xavier Thuizat’s wine-led initiatives, a Brazilian Summer activation, and Bar Les Ambassadeurs programming, ensuring sustained visibility and relevance.
We maintained a consistent cadence of international media and KOL engagement, facilitating individual visits, group press trips and bespoke activations to keep Hôtel de Crillon front of mind among priority titles and global tastemakers.
In 2025, we achieved 137 pieces of coverage across print, online and social channels with a reach of over 278 million. We hosted a total of 101 guests, which included 69 journalists, 18 influencers and 14 KOLs.
Print coverage highlights included The Times and Harper’s Bazaar, Financial Times HTSI and Travel & Leisure US.
Online coverage highlights included Condé Nast Traveller, Michelin Guide, Wallpaper*, BA High Life and the Financial Times.
The social coverage was evergreen content from the media, influencers and KOLs we have hosted throughout the year at the property.
