We are the lead global agency for The World’s 50 Best Bars and have been since 2021, overseeing global PR and communications strategy for the awards. We strengthened the 50 Best brand across trade and consumer audiences, elevating it as the global authority on bar culture and the leading platform for celebrating excellence and innovation across the international bar community.
We positioned key stakeholders as trusted industry voices, showcasing their expertise and reinforcing the organisation’s role in bringing the world’s best bars to a global audience.
We implemented a local-first approach, tailoring strategies by market and amplifying local stories and industry figures to maximise media cut-through, audience resonance, and the scale and quality of global coverage.
We delivered a structured storytelling programme — from pre-event features building anticipation and highlighting stakeholder expertise, to phased results announcements culminating in the official ranking — reinforcing 50 Best as the definitive global benchmark for exceptional cocktail experiences. We coordinated global media attendance across the awards and key moments throughout awards week, facilitating interviews with stakeholders and bar teams to secure broad, high-impact coverage across traditional and social channels.
A total of 140 media from 30 territories around the world attended the ceremony in Hong Kong, including 4 top-tier local and Chinese broadcast media.
The campaign from March to November 2025 generated 7,491 pieces of coverage across print, online, social and broadcast media in 105 markets with a total net reach of over 62 million, a 10% increase on the previous year.
Coverage highlights included exclusives with Bloomberg TV, CNN and The Straits Times (Singapore) as well as coverage across all major national newspapers in territories represented on the list.
