We were appointed to elevate international awareness of Gleneagles’ bar programme and luxury drinks offering, positioning the hotel among leading hospitality, lifestyle and drinks audiences across key global markets.
We delivered a sustained international media strategy, including curated press trips, individual media visits and coordinated media engagement, showcasing the innovation, creativity and premium guest experiences that define Gleneagles’ beverage programme. Working closely with the bar team and wider hotel stakeholders, we developed ongoing storytelling around cocktail innovation, luxury partnerships, guest experiences and industry-leading talent, ensuring continued cultural and commercial relevance throughout the year.
To celebrate the hotel’s centenary, we developed a dedicated activation in partnership with Glenfiddich’s Collectors Edition, incorporating an immersive press experience that brought the story of the collaboration to influential media, tastemakers and industry figures. Building on this momentum, we created and amplified a series of high-profile partnership moments, including a recent collaboration with Dom Pérignon that further elevated Gleneagles’ luxury drinks credentials and generated significant visibility among key hospitality, lifestyle and drinks audiences. Through sustained communications activity and strategic storytelling, we generated strong international media interest and reinforced Gleneagles’ position as one of the world’s leading luxury hospitality destinations for exceptional drinks experiences.
In 2025, we secured 58 pieces of coverage across international and UK trade, national and lifestyle media, generating widespread visibility for Gleneagles’ bar programme and luxury drinks experiences.
Coverage spanned key partnership moments, seasonal activations and flagship experiences, including the Glenfiddich Collectors Edition centenary collaboration, helping showcase the breadth and ambition of the hotel’s beverage offering. Collectively, activity delivered a reach of more than 128 million.
Through sustained communications and cultural storytelling, we strengthened Gleneagles’ reputation as one of the world’s leading luxury hospitality destinations for exceptional drinks experiences, reinforcing its relevance among influential media, industry figures and discerning consumers alike.
