We were appointed to support the launch of Toku Saké and Renais Gin, ensuring celebrity involvement was positioned with authenticity, cultural relevance and commercial credibility in a saturated spirits market. We delivered a highly targeted media strategy aligned to talent availability and key partnerships, maximising impact across carefully selected moments.
For Toku Saké, we supported the appointment of Cate Blanchett as Creative Director, hosting an intimate, invitation-only dinner for leading trade and consumer media, alongside coordinated interviews that secured high-value coverage across inflight, business, food & drink and design titles.
For Renais, co-founded by Emma Watson and Alex Watson, we anchored communications in French heritage, provenance and winemaking roots, reframing the brand beyond celebrity ownership.
We introduced Renais to key drinks writers and industry figures through private tastings and curated hosted moments, building early advocacy and establishing credibility within the premium spirits category from launch.
Toku
The announcement generated over 20 pieces of coverage across print and online titles, reaching a combined audience of over 125 million, alongside 10 social posts with a potential reach of over 290,000. We hosted top-tier UK media, securing exclusive interviews with leading business, luxury, and lifestyle publications including Bloomberg, Forbes, BA High Life, Robb Report, Wallpaper* and Foodism, firmly positioning the brand within the premium cultural and lifestyle space.
Renais Gin
Within the first three months, the campaign delivered over 60 pieces of press coverage. Alongside the expected high-profile attention driven by Emma, Renais received strong endorsement from respected drinks writers, ensuring all future lifestyle activity was underpinned by credibility, authority, and long-term brand confidence.
